Emarsys Development Update – new features online and in the pipeline

It’s been a full month since the SAP Emarsys Spring ’22 Release came online. We’ve now officially put this behind us and are looking forward to our Summer Release.

True to form, we’ve already begun to release a number of smaller improvements. You can always keep track of these on our Product Updates page.

Automations

But for those of you who base the core of your digital marketing activities around automations (and that should be most of you), I have a little treat for you – a sneak peek at what is coming in the next 3-4 months, direct from the Automations Team.

You can read all about it in this help article:

The main theme here is: consolidation.

We developed first the Automation Center and then Interactions based on the evolving use cases and performance requirements of our customers. Over time, this led to a degree of divergence between the two solutions and we are now working on bringing them closer together in terms of functionality and user experience.

Highlights will include:

  • More robust contact management when programs go into Failsafe mode
  • Reactivation of finished programs
  • Easier deletion of programs and interactions, regardless of their status

The Help article also contains a helpful table showing what happens to contacts in each program and interaction status.

Continuous Influence

I’d also like to draw your attention to our Continuous Influence Session.

This is where SAP Emarsys users can suggest new features, and vote for features suggested by other users. And this isn’t an empty promise – we put our customers at the center of everything we do and when a feature gets enough votes from users, we are committed to developing it.

So please visit the session and make your voice count!

(Note that this is open to SAP Emarsys users with an SAP user ID starting ‘S-‘. Emarsys users who have been with us for a longer time should still sign up for our Product Pioneers program. This will be merged with the Continuous Influence Session in time, but not for a while yet.)

Learn from the experts

And finally, we have just kicked off the second Performance Series of marketing webinars.

These are fireside chats between experience Emarsys colleagues which dive into some of the most pressing challenges – and opportunities – facing today’s marketers.

Our first episode – Setting the Stage for Omnichannel Marketing – took place yesterday and we will be making the recording available on demand as soon as we can.

As well as linking to future events on the Emarsys login page, I’ll post links to the on-demand recordings after each webinar in the Home page of the Emarsys platform.

I’ll also be posting links to past and future webinars in the Announcements widget at the top of our Emarsys topic page.

Our next talk will be on May 17th and will look at Using your Website as a Strategic Transactional and Opt-in Touchpoint – I hope to see you there!