SAP Emarsys Customer Engagement customers can now use Mention Me’s solution to identify each customer’s likelihood to refer, and at which point in the lifecycle referral is most likely to succeed.
The Industry Problem
Referral is a lot more than adding a widget to a website. Referral is about an interaction between two friends, and at the heart of that interaction is complex social psychology, solving referral means solving for social psychology. There are many variables that you can play with to influence how a customer feels about sharing a brand. While more and more brands are experimenting with referral marketing, many find themselves locked into simple referral systems that do not deliver.
Mention Me’s Solution
Mention Me creates a deeply data-driven program based on the context and behavior of buyers, helping brands identify each customer’s likelihood to refer, and at which point in the lifecycle referral is most likely to succeed. Referral Engineering™ outperforms ‘simple’ referral systems, increasing customer acquisition by up to a third. Referred customers spend 11% more on their first order and are 5x more likely to refer others. Mention Me’s platform gathers 1st party data, allowing users to see the true lifetime value of a customer and a customer’s propensity to refer.
SAP Customers working with Mention Me
SAP Customers using Mention Me’s solution can now harness their consumers’ enthusiasm for their brand to drive acquisition, increase customer lifetime value, and boost AOV. Mention Me helps SAP customers leverage this unique 1st party into their tech stack to improve performance across other marketing channels and create highly personalized experiences.
Find Mention Me’s solution on SAP Store here!