EDUCAÇÃO E TECNOLOGIA

Coming soon to SAP Emarsys – SAP Commerce Cloud Integration

In preparation for the SAP Emarsys Autumn Release (arriving on October 20th), I’d like to introduce some of the new features we will be including. 

Today’s topic: SAP Commerce Cloud Integration.

What is the SAP Commerce Cloud Integration?

This plug-in pulls data from your SAP Commerce Cloud account and makes it available in Emarsys for use in personalization or as event triggers for automated programs.

We are releasing this as a pilot product, so please speak to your Partner Manager if you are interested in participating. We will continue to develop this throughout the next cycle, so:

  • You can keep up to date with ongoing development by following this tag.
  • More importantly, if you have any suggestions, ideas or questions please ask us as we would love to hear from you!

Installation

Setup is very easy and requires no technical knowledge whatsoever. You just need to create a new admin user in SAP with the username and password provided by Emarsys, paste the resulting URL in your Emarsys account, and the connection is ready.

It really is that simple.

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The SAP username and password as provided by Emarsys

For full details, read our Integration manual.

Data sync

Once the connection has been established, you can select which contact data to sync, which real-time events and which product catalogs.

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Syncing contact data and consent

Syncing%20real-time%20events

Syncing real-time events

Syncing%20product%20catalogs

Syncing product catalogs

This entire setup can take less than 3 minutes if you know which data you want to sync.

Automating responses to SAP Commerce Cloud events

Once you have your data synced, you can create automated programs based on the SAP CC events, such as order update.

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Selecting the SAP CC event to trigger a program

You can also define specific attributes to the event, such as Payment status = PAID.

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Adding a trigger attribute

And now your program is ready for you to define the journey you want to send your contacts on, after they have completed a purchase.

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A new SAP CC program with all the available channels

Dedicated Emarsys Tactics

We have also created 6 new Tactics specially designed for this integration. These are ready to use with pre-planned journeys and can be set up in minutes.

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The SAP CC Integration Tactics

For a full list of the functionality available with this release, read our product documentation.

What if I don’t have CCv2 2105?

I’m afraid that this integration is only available for the latest version of SAP Commerce Cloud and will not be made backwards compatible.

So all I can say is that this is another great reason to upgrade your SAP CC version!

What is coming next?

Our next step will be to include sales data in the sync, including orders, refunds and cancellations. Work is ongoing and we’re hoping to see this live by the end of 2021.

And, as I wrote right at the top of this blog:

  • You can keep up to date with ongoing development by following this tag.
  • More importantly, if you have any suggestions, ideas or questions please ask us as we would love to hear from you!

Want to learn more about the SAP Commerce Cloud Integration?

That’s about all I can say about this in a single blog, but you can always follow this up. 

If you are an SAP Emarsys customer 

Please make sure to join one of our two release webinars: 

  • For English speakers – link coming soon!
  • For German speakers – link coming soon!

If you are not yet an SAP Emarsys customer