SAP MaxAttention Innovation Workshop “Driving Industry Innovations with Industry Cloud, Industry 4.Now and Sustainability Management”, October 20-21, 2021


October 20-21


Dear Valued Customer,

We are pleased to invite you to the SAP MaxAttention Innovation Workshop focusing on “Industry Innovation – Industry Cloud, Industry 4.Now, Sustainability Management” taking place virtually on October 20-21, 2021. Please find the current agenda here.

In this workshop, SAP experts from Customer Success and from Product Engineering and Technology and Innovation board areas will lay out how SAP’s Industry Cloud Platform can transform your business out of the box functionalities to address white spaces and build extension to support customer specific requirements. You will have the opportunity to learn about SAP’s strategy for Sustainability Management and Circular Economy along with the latest technologies supporting organizations move to Industry 4.0. In addition to the detailed sessions, first customer experiences will be shared while highlighting Industries such as: Consumer Products, Retail, Hi-Tech, Automotive, IM&C & Utilities with focus on latest industry innovations, end-to-end integration, and extension scenarios.

The workshop will serve two main purposes. First, knowledge sharing on how SAP Business Technology Platform and new Industry solutions could help your transformation to an intelligent Enterprise. And second, it is an opportunity to provide feedback to SAP to drive improvement. Finally, we will introduce how SAP MaxAttention service portfolio supports customers in their transformation journey and how it helps them drive continuous improvement to realize the most value from their investment into SAP software.

The health and well-being of our customers, employees, and business partners is a top priority for SAP. As a response to the restrictions regarding travel and physical events caused by COVID-19, we offer a virtual event format which allows you to have an interactive, digital experience in a safe environment.

In case you are interested in this SAP Innovation Workshop or if you have any questions, please do not hesitate to contact

Feel free to share your feedback and thoughts in the comment section below.